Marketing Goal Calculator
Mix Meta Ads, TikTok Ads and organic content, set your goal and we tell you the funnel you need, what each customer costs, your ROAS and a phased plan with targets you can actually hit month by month. No magic promises: just funnel math.
Channels
The budget split normalizes itself. CPC varies by industry and country: TikTok is usually cheaper per click but carries less purchase intent than Meta. Organic content is free but takes time to compound.
Funnel assumptions
For reference: a decent landing page turns 2-5% of visits into leads, and good follow-up closes 10-30% of those leads.
- Total visits/mo
- 1.667
- · from ads
- 947
- · organic
- 720
- Leads/mo
- 50
- Customers/mo
- 10
- CAC (cost per customer)
- $30.121
- Projected revenue/mo
- $5.000.000
- ROAS (return on ad spend)
- 16.6x
- Net profit/mo
- $4.698.788
For every unit you invest you get 3x or more back. Solid funnel: you can scale budget with confidence once you have a winning creative on each channel.
Your 90-day plan to reach the goal
Nobody hits the goal in month one. This ramp splits the target into milestones you can reach and adapts to the channels you enabled above.
Foundations + validation
- Install tracking (GA4 + Meta Pixel + TikTok Pixel): without measurement, running ads is flying blind.
- Pick ONE market and get your profiles on Meta + TikTok fully optimized.
- Start producing content: ~3 piece(s) per week. One vertical reel works for both Meta and TikTok.
- Build a dedicated landing page (not your home page) and gather 3 real testimonials.
- Ads in validation mode: low budget to find the winning creative and audience.
Organic + first campaigns
- Increase your content pace and repurpose: one video becomes several pieces for Meta + TikTok.
- High-intent campaigns + retargeting for anyone who already engaged on Meta + TikTok.
- Turn on email/WhatsApp capture and a follow-up sequence (day 1 / 3 / 7).
- Measure the real funnel: where do people drop off? That step is your bottleneck.
Scale and optimize
- Only raise budget on the channel/creative with the best ROAS (Meta + TikTok); cut whatever underperforms.
- Launch lookalike audiences built from the leads you already captured.
- Turn your best organic content into ads (what works for free usually works paid).
- Fix the worst step of the funnel: more impact than raising budget blindly.
Want us to build the funnel your goal needs?
We build the optimized landing page, the tracking (GA4 + Meta, TikTok and Google pixels) and the capture automations so every dollar of ad spend — and every piece of content — has somewhere to land and can be measured.